Suelen Tu

Personal Branding 個人品牌

After years developing myself, improving my works and learning how to present them, I noticed patterns that could be incorporated to my personal branding — "but how do I show these patterns in a tangible way, rather than making a long boring copy?"

In order to solve this question, I first came up with three keywords that applies to my personality and my approach in a working environment, to later design my own logo and brand identity.

在多年的自我充實，改進我的作品，以及學習如何展現它們後，我發現了可以加入到我的個人品牌的圖樣— “但是我要如何用可行的方法而不是只是無聊的複製去展現它們呢？”

為了要解決這個問題，首先我想了三個可以運用在我的個性和我的工作方法上的關鍵字，為了讓我之後可以設計我自己的商標和品牌特色。

Keywords 關鍵字

Mood Board 心情板

Concept 概念

This logo consists the initials of my chinese name: Han Lee, and a circle (which represents my face shape) to create a minimalistic self-portrait.

I had and early logo, but wasn’t very satisfied with how stiff it looked, so I redesigned it
to make it flexible while still keeping the same concept.

這個商標是由我中文名字的開頭所組成的：Han Lee, 以及用一個圓形（代表著我的臉型）去製造一個極簡主義的自畫像。

我更早期有過不同的商標，但是我對它的僵硬感不滿意，所以我重新設計讓它保有原先的概念的同時更有彈性。

Rough Sketches 草稿

Logo Structure 商標建構

Logo Variations 商標變化

Brand Colors 品牌顏色

Typeface 字體

Pattern 圖樣

Mockups 實物模型