Rollin' Smoke BBQ
翻騰的煙 BBQ
Rebrand & Social Media
品牌改造和社交媒體
Rollin' Smoke BBQ is a mobile food trailer owned by Dejuan "D" Smith and Taneesha Thomas based in Atlanta Georgia, USA. We were partnered for a program called Adobe CoCreate: Small Business. Designed to match small business owners and creatives around the world to create a partnership between them.
They requested me to design profile images, social media templates, a new slogan, and a new logo that is easy enough to recognize and gain more loyal customers on the long run.
You can find them on:
翻騰的煙BBQ是美國喬治亞州亞特蘭大Dejuan "D" Smith and Taneesha Thomas所屬的行動食物預告，針對小型企業家和世界各地的創意家所設計，提供他們之間的合作關係。
Mood Board 心情板
Concept 概念
During our first Zoom meeting, Taneesha asked the logo to have a smoke. I chose a minimalist approach and used the initials of Rollin' Smoke to create an abstract logo that resembles it.
在我們的第一次 Zoom 會議上，Taneesha 要求徽標抽煙。我選擇了極簡主義的方法，並使用了 Rollin' Smoke 的字首製來創建一個抽象標誌像煙一樣。
Along with a tilted lettering logo as an alternative to show they are always moving.
連同傾斜的刻字徽標作為替代方案，以表明它們始終在移動。
Rough Sketches 草稿
Typeface 字體
Mockup 實物模型
Profile Images 個人資料圖片
Social Media 社群媒體
