Unnecessary Meals & Drinks
不必要的餐點和飲料
Brand Identity & Social Media
品牌特性以及社交媒體
Unnecessary Meals & Drinks is a concept food truck with a goal to attract everyone in need to relax after a long and tiring day at work, including those with food allergies.
Since their target audience are adults that like to go to bars and chill with friends. I designed a brand they would feel familiar with, and be able to invite people they know that are very insecure about eating out, and not sure of what are the ingredients used to prepare the food.
“不必要的餐點和飲料” 是一個概念食物車，目的是要吸引所有在一個又長又累的工作天後需要休息的人，包含有食物過敏的人。
因為他們的重點觀眾是像我們一樣喜歡去酒吧跟朋友一起放鬆的成年人，我設計了一個他們會感到熟悉的品牌，並且能夠邀請他們認識的人，他們對外出就餐非常不放心，並且不確定用於準備食物的成分是什麼。
Keywords 關鍵字
Mood Board 心情板
Concept 概念
To reduce the amount of letters in the logo, I created a logomark using the initials of Unnecessary Meals & Drinks and added a circle to create a smiley face, giving a chill, inviting and modern look that can be applied to a diverse range of products.
為了要減少商標的字數，我用Unnecessary Meals & Drinks的字首製作了一個商標，並且用一個圓圈來做一個笑臉，賦予它一個吸引人並現代的外觀，可以運用在多種類型範圍的產品上。
Logo Structure 商標建構
Rough Sketches 草稿
Logo Variations 商標變化
Brand Colors 品牌顏色
Typeface 字體
Mockups 實物模型
Social Media 社群媒體
For their social media, I focused on designing posts that can highlight their message, either it is to talk about inclusion of people with food allergies or to announce a new product.
為了他們的社交媒體，我著重在設計可以強調他們的信息的貼文，例如講述如何考量並包含對食物過敏的人，或是宣布一個新的產品。
And for the stories, I added gifs I made on Illustrator and animated on Adobe XD, in order to grab attention from those who are just checking out stories from pages they are following.
至於故事的部分，我加入了我在Illustrator製作並在Adobe XD製成會動的的動態圖，為的是要抓住那些滑滑動態的人的注意力。
